About Us

It started with rose tinted glasses

For many years my family have said to live in my world must be amazing. To be filled with rainbows and smiles as I have always got my rose tinted glasses on. 

So I decided to make this dream world, a reality. I decided I wanted to do more, be more, so started a venture to create a new brand.

 Don't Be Shady started on an idea to show that sunglasses can be fun, funky and make an outfit pop! 

​We support gender fluidity so please wear any style of sunglasses that suits the gender of your choice. 

​We hope you like our sunglasses and please tag us @dontbeshady_uk  in all your wonderful pictures.